Niche market examples; broader niches and narrower niches

 What would be the most enchanting way to taste the success in a small business other than selecting and targeting a specific niche where you have the capabilities and potential to market your benefits? However, when it comes to a niche market, one may doubt whether to focus on a narrow niche or a broader one. Most of the people have argued that a narrowly focused niche market would bring scores of sales to a small business where there are no much dollars to invest in promotional activities. If you have noticed in the industry of internet, the sites that bring millions of sales specifically keep on focusing on one specific niche area. For an example, anyone who is interested in online business would know about Weblogs since this site brings millions of dollars from the Google Adsense program. However, what should be noted here is that, this is not a site that focuses on a wide range of businesses, and the prime business behind Weblogs is to allow internet traders to create blogs and to network with each other. So that, the focus here is narrow and the earnings really get boosted and yet, the question goes now is what is the difference between a narrow niche and a broad niche? I have a listed a shorted list of examples below which you find interesting.

Broad niche market examples

·         A company that produces facial cream for ladies who have skin problems.

·         A garment business that only manufactures Bamboo clothing for ladies, which is really good for their skin.

·          An ice- cream company that produces high quality and very expensive ice- creams for upper class people.

Narrow niche market examples

·         A company that only produces bleaching facial creams for ladies who have skin problems.  

·         A garment business that only manufactures Bamboo clothing for ladies who are above excel size. 

·         An ice-cream company that produces high-quality and very expensive alcoholic ice-creams for upper class people.

Hope you enjoyed this writing and if you have something to ask, do not be hesitated to contact me via nichecrunch@hotmail.com 

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Niche journalism; does it sound to be a latest trend?

A traditional journalist may doubt on the correlation between journalism and niche marketing. However, as a definite promise, there is a new trend spreading all over the world, which is known, called, or even identified as niche journalism. There cannot be a further simpler explanation if I say it is all about providing a journalistically structured, meanwhile informative content to a specific group of people who would like read on that specific subject. Therefore, the journalist keeps on updating news in a creative way, which is related to that specific topic. This niche journalism has become much consecrated with the New Media sources such as blogs, podcasting sources, Article directories and other Web-based Medias. The best advantage of practicing niche-journalism is that people will not be annoyed with the un-necessary information and most obviously, the people who will remain with that specific journalist would be the ones who are related to that topic and it ensures they become loyal. Therefore, what one needs to understand is that there is no such difference between a company that practices niche marketing strategic approach and a niche-journalist who only writes and podcasts focusing on a specific topic in which, he or she is passionate about. Accordingly, in both cases, unnecessary investment, pointless efforts, and in-expensive promotions from the perspective of their returns get avoided and of course, it saves a good time and money. You got it? Do not forget to read the following pieces as well.

By
Mathangie

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