In
some cases, the crisis may be the greatest blessing that can happen to people
and countries, because the crisis brings progress.
Creativity
is born from anguish, as the day comes from the dark night. It's in crisis that
inventive is born, discoveries, and big strategies.
Today
I bring you the story of five women entrepreneurs who have started their
business in times of crisis.
Rosa Fernandez-Velilla
Partner
and Managing Director of www.gisela.com
Linkedin:
http://es.linkedin.com/pub/rosa-fernandez-velilla/a/b35/a5b
Twitter:
@ KerriaRose
HR
director was a real estate consultant and after seeing many people, it was my
turn. I recycled it, made two masters (one of them, the MIB ISDI with Nacho de
Pinedo) and rode my business e-commerce.
We
sell lingerie, swimwear and pajamas online. We do very well. In addition, I
teach e-business in various masters and write technical notes for IESE. I am a
born fighter. I do not surrender. Became the biggest stick my life in the
beginning of my real career. Now I am happy with what I do. Before I was just
satisfied. I conformed. Now, I am fulfilling my dream.
Rebecca Turbi
Founder
and Executive Director of ARA Agència. Cabinet communication.
http://www.agenciaara.com/
Linkedin:
http://es.linkedin.com/pub/rebeca-turbi-gonzalez/21/144/1b8
Twitter:
@ AgenciaARA
I
am a journalist and after seven years working on an external communication
department, last year I despidieron.Empecé to considering several options, but
always had in mind to create my own business and not suffer again with another
boss.
After
I decided family support and create Agència ARA, my own communication department,
covering all facets of communication I'm interested and passionate about. I
just started and all beginnings are hard, you encounter many obstacles, but I
have 31 years and a lifetime ahead, I have hope and I love my profession. My
motto is: 'Do not dream your life, live your dream' and this I am.
Marie Claire Betancourt de Leon
Founder
and Director of Carittas http://www.carittas.com/
Facebook:
http://www.facebook.com/pages/Carittas/149738465047926
Twitter:
@ carittasjewelry
The
story is told by her husband:
My
wife fired a UK broker. He was looking for work, many interviews and offers
unacceptable. You know, children, domestic, etc..
In
three months has mounted an online custom wristbands with names of sons,
daughters, godchildren, grandchildren, etc.. Wow for now!
And
I really proud. Work from home (like a beast) and the business is growing in
every way. There are almost no fixed costs, margins are very interesting and is
a scalable model and to internationalize little by little ...
Cristina Franco
Founder
and Digital Marketing Manager at Digitalpymes. http://www.digitalpymes.es/
Linkedin:
http://es.linkedin.com/in/crisfranco
Twitter:
@ digitalpymes
Almost
two years ago, after 24 working in a multinational company, I was unemployed with
41 years and mother of two young children! With mortgage and no college degree,
my experience was only "administrative-accounting-staff trainer-manager,
etc ...", that is: NOTHING!
My
husband, Jordi Sabater owns a small company dedicated to web design,
programming and e-commerce consulting. Due to the crisis, large customers
curtailed their spending and the company saw its turnover dramatically.
It
was time to make a decision. Me with my training and my personal situation
would not easily find a good paying job, and Jordi could not sit idly by
watching them come. So, after many laps and many late-night conversations, we
decided to launch a project we had in mind to time.
Resources
available: symbolic.
My
experience and knowledge on the Internet at the time, minimum.
Enthusiasm
and excitement: all.
Financial
need: a medium term, yes.
Thus
was born DigitalPymes: a digital community for SMEs, entrepreneurs and
professionals.
During
this past year I have suffered the side effects of entrepreneurs, I have seen
very little of my children, ages 9 and 4 years, my house was a camp battle, and
sleeping became something that is excessively valued.
After
nearly two years, the project is starting with a good feeling. But being
entrepreneurial and mother in times of crisis is very hard. Now, I must say
that so far, the experience is very positive and that makes it even without
high economic revenues continue without losing the enthusiasm and drive. We
continue to build and expand our project. Moreover, we are preparing our first
round of funding.
Ana Sevilla
Facebook:
http://www.facebook.com/casapopup
Twitter:
@ casapopup
I
was unemployed during the crisis, (10 years of executive secretary), with 36
years, 2 children aged 4 and 1 ... And I decided to start a new project. In my
case, an online games as cardboard house for children. I'm putting the
finishing touches to the design, paypal integration, sales and marketing
campaign ... and receiving goods from the UK.
Good
luck to these entrepreneurs who have become examples to all.
1 comments:
case study motivates.. nice
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