Monica
Gonzales and Ann Marie Smith are two sisters Latinas who love shoes . His
passion was born from the work he did his grandfather as a designer of shoes,
and grew into Aldabella Scarpa , a boutique children's shoes that last year won
the Verizon Latino Business Series' Entrepreneur of the Year . This award
recognizes small business owners who are leaders in their industry
For
six years , the sisters Aldabella Scarpa use online tools and mobile technology
to expand its shoe boutique and children's clothing . More than half of its
business is done online, and the sisters use resources such as BrightTALK to
interact with professionals and entrepreneurs through webinars ( online
seminars ) , videos, and stay abreast of the latest trends for small businesses
with the application Entrepreneur magazine.
Give
back to your community is also an important part of their business model . For
every pair of shoes sold , Scarpa Aldabella donates another pair to a child in
need. They donated 100 pairs of shoes in the first year of business and hope. Someday
get shoes to donate 14 million low-income people in the country.
“Our
phones have been valuable tools to capture our community giving and sharing
them with our customers, " said Monica Gonzalez , which deals with the
design and marketing of the company. "We use email marketing tools and
social media such as Instagram and hashtags, and we have managed to grow doing
business in a very different from the usual ".
Monica
encourages small business owners to surround yourself with people that will
give them the opportunity to grow and evolve and never leave their dreams.
"Be different . Technology has given us the ability to do business
everywhere , "he says.
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