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The shoes’ success story

Monica Gonzales and Ann Marie Smith are two sisters Latinas who love shoes . His passion was born from the work he did his grandfather as a designer of shoes, and grew into Aldabella Scarpa , a boutique children's shoes that last year won the Verizon Latino Business Series' Entrepreneur of the Year . This award recognizes small business owners who are leaders in their industry

For six years , the sisters Aldabella Scarpa use online tools and mobile technology to expand its shoe boutique and children's clothing . More than half of its business is done online, and the sisters use resources such as BrightTALK to interact with professionals and entrepreneurs through webinars ( online seminars ) , videos, and stay abreast of the latest trends for small businesses with the application Entrepreneur magazine.
Give back to your community is also an important part of their business model . For every pair of shoes sold , Scarpa Aldabella donates another pair to a child in need. They donated 100 pairs of shoes in the first year of business and hope. Someday get shoes to donate 14 million low-income people in the country.

“Our phones have been valuable tools to capture our community giving and sharing them with our customers, " said Monica Gonzalez , which deals with the design and marketing of the company. "We use email marketing tools and social media such as Instagram and hashtags, and we have managed to grow doing business in a very different from the usual ".


Monica encourages small business owners to surround yourself with people that will give them the opportunity to grow and evolve and never leave their dreams. "Be different . Technology has given us the ability to do business everywhere , "he says.

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