A guest article was published in TechCrunch on 22nd November 2007 by Dan Ackerman Greenberg, co-founder of viral video marketing company and the article seems remaining popular from the day it was put online. The article starts as ‘Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine’.
The whole article was spotlighted on how Dan as a viral marketing company owner strategically made some private label branded studios’ videos very popular in YouTube, how his clients were generated with millions of views un-naturally, how they got comments such ‘wow...what a great work’ for a video that had almost nothing insightful. The main reasons for why small startups go behind these viral marketing companies are that they want to gain popularity and recognition for their un-known brands. Very logically, it takes time for these companies to get recognized by their viewers and to start earning considering the massive competition in the web. Therefore, just as an off-line start-up, small online startups too need to find a company that will promote their videos and podcasts. This is the point where it urges a need of thinking on whether these un-natural loadings, comments and likes would really turn a brand into recognition unless if the content of the video is insightful and means something to the viewer.
In case, the content of the video has nothing specifically intuitive and there are millions of views and thousands of comments saying that this is the greatest video that no one revealed yet. Now think a bit, what you would feel on it. Does it sound to be a good marketing technique? Dan’s other strategy was deleting negative comments on the videos that were given by the actual viewers. However, he has forgotten that there have been enormous instances where negative comments were used as a vital marketing tool of popularizing a commercial in the ground of criticisms and one who is saying that he or she is leaving from a site or a video would actually not leave and would come again and see who else is commenting further. Further, Dan seems to be very happy to hire an attractive woman to appear in a video in such a case where there is no superior content. This sex appeal may boost the number of guys who come for that woman and not for that particular brand and most dangerously these viewers will remember the woman and will not listen to what she has to say. It seems like, what these viral marketing companies doing is too artificial and would have the least impact of helping small brands to grow further or they are spamming them.
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1 comments:
Youtube marketing is an excellent way to be discovered by your target market.
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